{"id":12455,"date":"2020-08-24T11:44:20","date_gmt":"2020-08-24T11:44:20","guid":{"rendered":"https:\/\/projecthermes.wpengine.com\/digital-identity-in-alcohol-and-cannabis\/"},"modified":"2023-07-20T15:38:52","modified_gmt":"2023-07-20T19:38:52","slug":"digital-identity-in-alcohol-and-cannabis","status":"publish","type":"post","link":"https:\/\/innovation.interac.ca\/fr\/digital-identity-in-alcohol-and-cannabis\/","title":{"rendered":"Digital Identity in Alcohol &#038; Cannabis"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section class=\"l-section wpb_row dvmig height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Reducing fraud, protecting customers and staff, and speeding transactions<\/h2>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><blockquote>\n<p>Verifying the age of a customer is a fundamental part of many transactions, and the presentation of physical ID has until recently been the only choice for meeting this requirement.<\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row us_custom_0f8f44b7 via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a class=\"button login-button w-btn us-btn-style_1\" href=\"https:\/\/www.interac.ca\/wp-content\/uploads\/2021\/06\/Interac-Whitepaper-Digital-Identity-in-Alcohol-and-Cannabis.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Download White Paper<\/b><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a class=\"button login-button w-btn us-btn-style_1\" href=\"https:\/\/www.interac.ca\/wp-content\/uploads\/2021\/06\/Interac-le-livre-blanc-Lidentification-numerique-dans-les-secteurs-des-boissons-alcoolisees-et-du-cannabis.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><b>T\u00e9l\u00e9charger le livre blanc<\/b><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row dvmig height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Introduction<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" style=\"float: right; margin: 0 0 1em 1em; width: 22em;\" src=\"\/wp-content\/uploads\/2020\/08\/Artboard-16@2x.png\" alt=\"Digital identity in Alcohol and Cannibis\" width=\"480\" height=\"1086\" \/><\/p>\n<p>The alcohol retail industry has gone through many transformations over the decades, while cannabis, recently legalized, is arguably going through its very first. Despite their difference in age, however, both tightly regulated substances are simultaneously facing the challenge of how to do business in a world shaped both by digital commerce and by an unexpected pandemic. In meeting this challenge, digital ID has a significant role to play. Verifying the age of a customer is a fundamental part of many transactions in these sectors (it happens, for example, with each of the four million annual cannabis transactions in Ontario<sup>1<\/sup>), and the presentation of physical ID \u2014 a driver\u2019s licence, for instance \u2014 has until recently been the only choice for meeting this requirement. Physical ID, however, has limitations: it is notoriously vulnerable to fraud, it is inconvenient and slows transactions for both merchants and for customers. It involves a risk of viral transmission (passing an ID card to a cashier for inspection), and by making available information \u2014 like a customer\u2019s name and address \u2014 not strictly needed for the sale, it undermines privacy. As we will see in this white paper, digital ID holds the potential to address all of these shortcomings \u2014 in doing so, helping alcohol and cannabis retailers serve their customers more effectively than ever.<\/p>\n<p style=\"padding-top: 50px;\"><sup>1<\/sup> <a href=\"https:\/\/learn.ocswholesale.ca\/wp-content\/uploads\/2021\/06\/OCS-2019-2020-Annual-Report-ENG-February-2-2021.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">A Year in Review (2019-2020): Ontario\u2019s first full year of legal cannabis operations<\/a>;<br \/>\npublished by the Ontario Cannabis Store (OCS)<\/p>\n<\/div><\/div><div class=\"wpb_text_column us_custom_0f8f44b7\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><a class=\"button login-button w-btn us-btn-style_1\" href=\"https:\/\/www.interac.ca\/en\/content\/ideas\/digital-identity-in-alcohol-cannabis\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Read the full white paper now<\/b><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The alcohol retail industry has gone through many transformations over the decades, while cannabis, recently legalized, is arguably going through its very first. Despite their difference in age, however, both tightly regulated substances are simultaneously facing the challenge of how to do business in a world shaped both by digital commerce and by an unexpected pandemic. In meeting this challenge, digital ID has a significant role to play.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[161],"tags":[],"posts_format":[108],"class_list":["post-12455","post","type-post","status-publish","format-standard","hentry","category-solutions-de-verification-interac","posts_format-livres-blancs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Innovation Hub - Digital Identity in Alcohol &#038; Cannabis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innovation.interac.ca\/fr\/digital-identity-in-alcohol-and-cannabis\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Identity in Alcohol &amp; Cannabis\" \/>\n<meta property=\"og:description\" content=\"The alcohol retail industry has gone through many transformations over the decades, while cannabis, recently legalized, is arguably going through its very first. Despite their difference in age, however, both tightly regulated substances are simultaneously facing the challenge of how to do business in a world shaped both by digital commerce and by an unexpected pandemic. In meeting this challenge, digital ID has a significant role to play.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/innovation.interac.ca\/fr\/digital-identity-in-alcohol-and-cannabis\/\" \/>\n<meta property=\"og:site_name\" content=\"Innovation Hub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/interac\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-24T11:44:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-20T19:38:52+00:00\" \/>\n<meta name=\"author\" content=\"Interac\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@interac\" \/>\n<meta name=\"twitter:site\" content=\"@interac\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Interac\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/innovation.interac.ca\/fr\/digital-identity-in-alcohol-and-cannabis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/innovation.interac.ca\/fr\/digital-identity-in-alcohol-and-cannabis\/\"},\"author\":{\"name\":\"Interac\",\"@id\":\"https:\/\/innovation.interac.ca\/fr\/#\/schema\/person\/53134dffefde4dc4b8365eef59f3a636\"},\"headline\":\"Digital Identity in Alcohol &#038; Cannabis\",\"datePublished\":\"2020-08-24T11:44:20+00:00\",\"dateModified\":\"2023-07-20T19:38:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/innovation.interac.ca\/fr\/digital-identity-in-alcohol-and-cannabis\/\"},\"wordCount\":604,\"publisher\":{\"@id\":\"https:\/\/innovation.interac.ca\/fr\/#organization\"},\"articleSection\":[\"Solutions de v\u00e9rification Interac\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/innovation.interac.ca\/fr\/digital-identity-in-alcohol-and-cannabis\/\",\"url\":\"https:\/\/innovation.interac.ca\/fr\/digital-identity-in-alcohol-and-cannabis\/\",\"name\":\"Digital Identity in Alcohol & Cannabis - Innovation Hub\",\"isPartOf\":{\"@id\":\"https:\/\/innovation.interac.ca\/fr\/#website\"},\"datePublished\":\"2020-08-24T11:44:20+00:00\",\"dateModified\":\"2023-07-20T19:38:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/innovation.interac.ca\/fr\/digital-identity-in-alcohol-and-cannabis\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/innovation.interac.ca\/fr\/digital-identity-in-alcohol-and-cannabis\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/innovation.interac.ca\/fr\/digital-identity-in-alcohol-and-cannabis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/innovation.interac.ca\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Identity in Alcohol &#038; Cannabis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/innovation.interac.ca\/fr\/#website\",\"url\":\"https:\/\/innovation.interac.ca\/fr\/\",\"name\":\"Innovation Hub\",\"description\":\"Innovation Hub\",\"publisher\":{\"@id\":\"https:\/\/innovation.interac.ca\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/innovation.interac.ca\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/innovation.interac.ca\/fr\/#organization\",\"name\":\"Interac\",\"url\":\"https:\/\/innovation.interac.ca\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/innovation.interac.ca\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/innovation.interac.ca\/wp-content\/uploads\/2023\/11\/Interac_TwoColour_RGB.png\",\"contentUrl\":\"https:\/\/innovation.interac.ca\/wp-content\/uploads\/2023\/11\/Interac_TwoColour_RGB.png\",\"width\":2210,\"height\":2210,\"caption\":\"Interac\"},\"image\":{\"@id\":\"https:\/\/innovation.interac.ca\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/interac\",\"https:\/\/x.com\/interac\",\"https:\/\/www.youtube.com\/user\/InteracBrand\",\"https:\/\/www.linkedin.com\/company\/interac-corp\/\",\"https:\/\/www.instagram.com\/interac\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/innovation.interac.ca\/fr\/#\/schema\/person\/53134dffefde4dc4b8365eef59f3a636\",\"name\":\"Interac\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/innovation.interac.ca\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b29a077a336289dff37df5c4c531e3f7bf780ae1428b41fa2c7d3a3c3497353e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b29a077a336289dff37df5c4c531e3f7bf780ae1428b41fa2c7d3a3c3497353e?s=96&d=mm&r=g\",\"caption\":\"Interac\"},\"url\":\"https:\/\/innovation.interac.ca\/fr\/author\/interac\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Innovation Hub - Digital Identity in Alcohol &#038; Cannabis","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/innovation.interac.ca\/fr\/digital-identity-in-alcohol-and-cannabis\/","og_locale":"fr_FR","og_type":"article","og_title":"Digital Identity in Alcohol & Cannabis","og_description":"The alcohol retail industry has gone through many transformations over the decades, while cannabis, recently legalized, is arguably going through its very first. Despite their difference in age, however, both tightly regulated substances are simultaneously facing the challenge of how to do business in a world shaped both by digital commerce and by an unexpected pandemic. In meeting this challenge, digital ID has a significant role to play.","og_url":"https:\/\/innovation.interac.ca\/fr\/digital-identity-in-alcohol-and-cannabis\/","og_site_name":"Innovation Hub","article_publisher":"https:\/\/www.facebook.com\/interac","article_published_time":"2020-08-24T11:44:20+00:00","article_modified_time":"2023-07-20T19:38:52+00:00","author":"Interac","twitter_card":"summary_large_image","twitter_creator":"@interac","twitter_site":"@interac","twitter_misc":{"\u00c9crit par":"Interac","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/innovation.interac.ca\/fr\/digital-identity-in-alcohol-and-cannabis\/#article","isPartOf":{"@id":"https:\/\/innovation.interac.ca\/fr\/digital-identity-in-alcohol-and-cannabis\/"},"author":{"name":"Interac","@id":"https:\/\/innovation.interac.ca\/fr\/#\/schema\/person\/53134dffefde4dc4b8365eef59f3a636"},"headline":"Digital Identity in Alcohol &#038; Cannabis","datePublished":"2020-08-24T11:44:20+00:00","dateModified":"2023-07-20T19:38:52+00:00","mainEntityOfPage":{"@id":"https:\/\/innovation.interac.ca\/fr\/digital-identity-in-alcohol-and-cannabis\/"},"wordCount":604,"publisher":{"@id":"https:\/\/innovation.interac.ca\/fr\/#organization"},"articleSection":["Solutions de v\u00e9rification Interac"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/innovation.interac.ca\/fr\/digital-identity-in-alcohol-and-cannabis\/","url":"https:\/\/innovation.interac.ca\/fr\/digital-identity-in-alcohol-and-cannabis\/","name":"Digital Identity in Alcohol & Cannabis - Innovation Hub","isPartOf":{"@id":"https:\/\/innovation.interac.ca\/fr\/#website"},"datePublished":"2020-08-24T11:44:20+00:00","dateModified":"2023-07-20T19:38:52+00:00","breadcrumb":{"@id":"https:\/\/innovation.interac.ca\/fr\/digital-identity-in-alcohol-and-cannabis\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/innovation.interac.ca\/fr\/digital-identity-in-alcohol-and-cannabis\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/innovation.interac.ca\/fr\/digital-identity-in-alcohol-and-cannabis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/innovation.interac.ca\/fr\/"},{"@type":"ListItem","position":2,"name":"Digital Identity in Alcohol &#038; Cannabis"}]},{"@type":"WebSite","@id":"https:\/\/innovation.interac.ca\/fr\/#website","url":"https:\/\/innovation.interac.ca\/fr\/","name":"Innovation Hub","description":"Innovation Hub","publisher":{"@id":"https:\/\/innovation.interac.ca\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/innovation.interac.ca\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/innovation.interac.ca\/fr\/#organization","name":"Interac","url":"https:\/\/innovation.interac.ca\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/innovation.interac.ca\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/innovation.interac.ca\/wp-content\/uploads\/2023\/11\/Interac_TwoColour_RGB.png","contentUrl":"https:\/\/innovation.interac.ca\/wp-content\/uploads\/2023\/11\/Interac_TwoColour_RGB.png","width":2210,"height":2210,"caption":"Interac"},"image":{"@id":"https:\/\/innovation.interac.ca\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/interac","https:\/\/x.com\/interac","https:\/\/www.youtube.com\/user\/InteracBrand","https:\/\/www.linkedin.com\/company\/interac-corp\/","https:\/\/www.instagram.com\/interac\/"]},{"@type":"Person","@id":"https:\/\/innovation.interac.ca\/fr\/#\/schema\/person\/53134dffefde4dc4b8365eef59f3a636","name":"Interac","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/innovation.interac.ca\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b29a077a336289dff37df5c4c531e3f7bf780ae1428b41fa2c7d3a3c3497353e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b29a077a336289dff37df5c4c531e3f7bf780ae1428b41fa2c7d3a3c3497353e?s=96&d=mm&r=g","caption":"Interac"},"url":"https:\/\/innovation.interac.ca\/fr\/author\/interac\/"}]}},"_links":{"self":[{"href":"https:\/\/innovation.interac.ca\/fr\/wp-json\/wp\/v2\/posts\/12455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innovation.interac.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innovation.interac.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innovation.interac.ca\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/innovation.interac.ca\/fr\/wp-json\/wp\/v2\/comments?post=12455"}],"version-history":[{"count":0,"href":"https:\/\/innovation.interac.ca\/fr\/wp-json\/wp\/v2\/posts\/12455\/revisions"}],"wp:attachment":[{"href":"https:\/\/innovation.interac.ca\/fr\/wp-json\/wp\/v2\/media?parent=12455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innovation.interac.ca\/fr\/wp-json\/wp\/v2\/categories?post=12455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innovation.interac.ca\/fr\/wp-json\/wp\/v2\/tags?post=12455"},{"taxonomy":"posts_format","embeddable":true,"href":"https:\/\/innovation.interac.ca\/fr\/wp-json\/wp\/v2\/posts_format?post=12455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}