{"id":12661,"date":"2017-05-25T15:53:54","date_gmt":"2017-05-25T15:53:54","guid":{"rendered":"https:\/\/projecthermes.wpengine.com\/4-key-online-conversion-strategies-to-apply-today\/"},"modified":"2026-02-02T14:56:36","modified_gmt":"2026-02-02T18:56:36","slug":"4-key-online-conversion-strategies-to-apply-today","status":"publish","type":"post","link":"https:\/\/innovation.interac.ca\/fr\/4-key-online-conversion-strategies-to-apply-today\/","title":{"rendered":"4 Key Online Conversion Strategies to Apply Today"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>According to eMarketer, <span style=\"color: #333333;\">Retail eCommerce Sales in Canada is expected to reach $55.78 Billion by 2020<\/span> \u2013 so it is no wonder that online sales conversion was the major theme at this year\u2019s <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/etailcanada.wbresearch.com\/\">eTail Canada<\/a><\/span> conference.<\/p>\n<p>Here are four key strategies discussed and that you should consider applying to your ecommerce strategy today:<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>CX Culture \u2013 As desktop commerce shifts to mobile, it is important to revisit the experience on that small screen. It is harder for a person to go back and forth between pages, load times need to be quick and one needs to be able to pinch and zoom on imagery with ease. Revisit your online experience on your mobile device and look for those friction points that can be easily remedied with UI or CSS changes.<\/li>\n<li>Leverage data \u2013 Use your data to uncover how people are browsing your online store, who is browsing and who is buying what. In many situations, you may uncover new target audiences and even the need for new products based on the habits and purchases of your online consumers.<\/li>\n<li>Connect the steps to clicks \u2013 Personalize the experience for your customers whether they are visiting you in your physical or your online store. You can start by encouraging in-store purchasers to act on an email receipt promotion or contest. The more you can connect the experience between online and offline, the more engaged people will be.<\/li>\n<li>Eliminate payment friction \u2013 retailers are always looking at how they can provide a more seamless and convenient checkout experience. The easier it is, with less information for a person to fill out, the more likely the customer will complete the purchase.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"According to eMarketer, Retail eCommerce Sales in Canada is expected to reach $55.78 Billion by 2020 \u2013 so it is no wonder that online sales conversion was the major theme at this year\u2019s eTail Canada conference. Here are four key strategies discussed and that you should consider applying to your ecommerce strategy today: &nbsp; CX...","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78],"tags":[],"posts_format":[112],"class_list":["post-12661","post","type-post","status-publish","format-standard","hentry","category-commerce-numerique","posts_format-article-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Innovation Hub - 4 Key Online Conversion Strategies to Apply Today<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innovation.interac.ca\/fr\/4-key-online-conversion-strategies-to-apply-today\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Key Online Conversion Strategies to Apply Today\" \/>\n<meta property=\"og:url\" content=\"https:\/\/innovation.interac.ca\/fr\/4-key-online-conversion-strategies-to-apply-today\/\" \/>\n<meta property=\"og:site_name\" content=\"Innovation Hub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/interac\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-25T15:53:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-02T18:56:36+00:00\" \/>\n<meta name=\"author\" content=\"Mark Kummerer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@interac\" \/>\n<meta name=\"twitter:site\" content=\"@interac\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Kummerer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/innovation.interac.ca\\\/fr\\\/4-key-online-conversion-strategies-to-apply-today\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/innovation.interac.ca\\\/fr\\\/4-key-online-conversion-strategies-to-apply-today\\\/\"},\"author\":{\"name\":\"Mark Kummerer\",\"@id\":\"https:\\\/\\\/innovation.interac.ca\\\/fr\\\/#\\\/schema\\\/person\\\/c87a31f7c09a3cb525317ebbc9902650\"},\"headline\":\"4 Key Online Conversion Strategies to Apply Today\",\"datePublished\":\"2017-05-25T15:53:54+00:00\",\"dateModified\":\"2026-02-02T18:56:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/innovation.interac.ca\\\/fr\\\/4-key-online-conversion-strategies-to-apply-today\\\/\"},\"wordCount\":294,\"publisher\":{\"@id\":\"https:\\\/\\\/innovation.interac.ca\\\/fr\\\/#organization\"},\"articleSection\":[\"Commerce num\u00e9rique\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/innovation.interac.ca\\\/fr\\\/4-key-online-conversion-strategies-to-apply-today\\\/\",\"url\":\"https:\\\/\\\/innovation.interac.ca\\\/fr\\\/4-key-online-conversion-strategies-to-apply-today\\\/\",\"name\":\"4 Key Online Conversion Strategies to Apply Today - 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