{"id":12662,"date":"2017-05-16T20:24:32","date_gmt":"2017-05-16T20:24:32","guid":{"rendered":"https:\/\/projecthermes.wpengine.com\/the-api-economy-is-driving-better-customer-experiences\/"},"modified":"2023-10-03T10:11:41","modified_gmt":"2023-10-03T14:11:41","slug":"the-api-economy-is-driving-better-customer-experiences","status":"publish","type":"post","link":"https:\/\/innovation.interac.ca\/fr\/the-api-economy-is-driving-better-customer-experiences\/","title":{"rendered":"The API Economy Is Driving Better Customer Experiences"},"content":{"rendered":"
\"\"
Grace Jung speaking at ACT Canada’s Cardware Conference<\/figcaption><\/figure>\n

Many of the great digital customer experiences that we know today are enabled by API\u2019s. They empower organizations and developers to solve new use cases by adding new features and functionality, building on top of their existing platforms.<\/p>\n

This includes the payments space as well.<\/p>\n

I recently had a chance to speak at this year’s ACT Canada\u2019s Cardware Conference a few weeks ago on this topic \u2013 and how the payments industry can accelerate bringing different platforms together to create change and new opportunities for innovation.<\/p>\n

At Interac<\/em>, we leverage these 5 foundational elements when designing and pushing new experiences into market:<\/p>\n

    \n
  1. Hierarchy of Human Needs \u2013 As you design, develop, create, offer new products and services, always keep in mind Maslow\u2019s Hierarchy of Human Needs<\/a><\/span>. In the payments world, security, reliability and convenience are three key needs consumers demand of their payment transactions. These needs tie directly with their human\u2019s need for safety and self-esteem. By keeping these in check, you have a shot at securing a customer\u2019s trust.<\/li>\n
  2. Customer Experience and Trust \u2013 In most cases, consumers already know and trust your brand. But that is no longer enough. In payments, we need to keep up with the changing pace of technology, whether that is on a mobile or an IoT enabled device \u2013 and with that we need to make sure that consumers can pay who, when, where and how they want. Paying should be just as seamless as the experience it is integrated with.<\/li>\n
  3. Leveraging Partnerships \u2013 The API economy is all about partnerships. Which 3rd<\/sup> party API you are leveraging and the benefits it provides you can create a dynamic partnership between parties. Partnerships are needed to design new experiences and by leveraging APIs, these partnerships can be established more quickly, effectively and in turn lead to innovation.<\/li>\n
  4. Safe Play \u2013 When discovering which APIs to use, it is important to have a place to safely play with new designs and technology. When a \u2018safe-play\u2019 mentality is part of an organization\u2019s culture, it enables creation freely without the fear of failing.<\/li>\n
  5. Disrupt Innovation \u2013 Just because things are working, that doesn\u2019t mean you stop working at improving \u2013 even if that means disrupting yourself. If you continue to challenge your business and keep the customer\u2019s needs first, the drive to innovate will never stop.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"Grace Jung speaking at ACT Canada’s Cardware Conference Many of the great digital customer experiences that we know today are enabled by API\u2019s. They empower organizations and developers to solve new use cases by adding new features and functionality, building on top of their existing platforms. This includes the payments space as well. I recently...","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[153],"tags":[],"posts_format":[112],"class_list":["post-12662","post","type-post","status-publish","format-standard","hentry","category-environnement","posts_format-article-fr"],"acf":[],"yoast_head":"\nInnovation Hub - The API Economy Is Driving Better Customer Experiences<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innovation.interac.ca\/fr\/the-api-economy-is-driving-better-customer-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The API Economy Is Driving Better Customer Experiences\" \/>\n<meta property=\"og:url\" content=\"https:\/\/innovation.interac.ca\/fr\/the-api-economy-is-driving-better-customer-experiences\/\" \/>\n<meta property=\"og:site_name\" content=\"Innovation Hub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/interac\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-16T20:24:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-03T14:11:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/innovation.interac.ca\/wp-content\/uploads\/2017\/05\/20170503_043112.jpg\" \/>\n<meta name=\"author\" content=\"Grace Jung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@interac\" \/>\n<meta name=\"twitter:site\" content=\"@interac\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grace Jung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/innovation.interac.ca\/fr\/the-api-economy-is-driving-better-customer-experiences\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/innovation.interac.ca\/fr\/the-api-economy-is-driving-better-customer-experiences\/\"},\"author\":{\"name\":\"Grace Jung\",\"@id\":\"https:\/\/innovation.interac.ca\/fr\/#\/schema\/person\/941aabe2cc1557050107edd438efc98b\"},\"headline\":\"The API Economy Is Driving Better Customer Experiences\",\"datePublished\":\"2017-05-16T20:24:32+00:00\",\"dateModified\":\"2023-10-03T14:11:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/innovation.interac.ca\/fr\/the-api-economy-is-driving-better-customer-experiences\/\"},\"wordCount\":427,\"publisher\":{\"@id\":\"https:\/\/innovation.interac.ca\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/innovation.interac.ca\/fr\/the-api-economy-is-driving-better-customer-experiences\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/innovation.interac.ca\/wp-content\/uploads\/2017\/05\/20170503_043112.jpg\",\"articleSection\":[\"Environnement\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/innovation.interac.ca\/fr\/the-api-economy-is-driving-better-customer-experiences\/\",\"url\":\"https:\/\/innovation.interac.ca\/fr\/the-api-economy-is-driving-better-customer-experiences\/\",\"name\":\"The API Economy Is Driving Better Customer Experiences - 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