VIDEO: Knowing your customers, faster with Edwina Johnson
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VIDEO: Knowing your customers, faster with Edwina Johnson

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Application programming interfaces (APIs) allow systems initially built for single use cases to be re-defined as platforms, their core functionality offered to outside developers to discover new uses and new value propositions for their original technology. We spoke with Edwina Johnson, Chief Operating Officer at Alloy and to learn how APIs can help make more automated decisions to improve customer experience, reduce fraud and create new business opportunities.

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